👉 The Consumers Project is an initiative aimed at empowering individuals to understand and influence consumer behavior through research, education, and advocacy. It focuses on uncovering the underlying motivations and decision-making processes of consumers, particularly in the digital age, to foster more informed and ethical purchasing choices. By collaborating with researchers, businesses, and policymakers, the project seeks to create a more transparent and consumer-centric marketplace. It aims to bridge the gap between consumers and companies, promoting practices that respect consumer autonomy and well-being while driving sustainable business models.
