👉 Consumer engineering, also known as consumer design or user-centered design, is a process where consumers actively participate in the development and improvement of products, services, and experiences to better meet their needs and preferences. This approach involves gathering insights through direct engagement, surveys, focus groups, and usability testing to understand consumer behaviors, pain points, and desires. By integrating these insights into the design process, companies can create more intuitive, user-friendly, and satisfying products that resonate with their target audience, ultimately leading to higher customer satisfaction and loyalty.
