👉 The commitment weapon is a behavioral economics concept that describes how individuals are more likely to stick with their initial commitments due to the psychological discomfort of deviating from them, even if it means incurring a cost or inconvenience. This commitment can be in the form of public declarations, financial investments, or other tangible actions that signal a firm decision. By making such commitments, individuals create a self-imposed constraint that reduces the likelihood of changing course, as deviating would require overcoming this initial commitment and potentially facing social or reputational repercussions. This principle is widely used in marketing, negotiations, and personal finance to influence behavior and achieve desired outcomes.
