👉 Commercial research is a systematic process used by businesses to gather, analyze, and interpret information about their target market, competitors, and industry trends to inform strategic decisions. This research helps companies understand customer needs, preferences, and behaviors, enabling them to develop effective marketing strategies, product innovations, and pricing models. It often involves quantitative methods like surveys and statistical analysis, as well as qualitative approaches such as focus groups and interviews. The goal is to reduce uncertainty and risk by providing data-driven insights that can guide business operations and enhance competitiveness in the market.
