👉 Comments research typically involves systematically analyzing and interpreting user-generated feedback, often found on social media platforms, review sites, or forums, to understand public perceptions, sentiments, and behaviors related to a specific topic, product, or service. Researchers might use qualitative methods like coding and thematic analysis to categorize comments into themes, or quantitative approaches such as sentiment analysis to gauge the overall positive, negative, or neutral tone of the feedback. This research helps organizations identify common issues, track changes in public opinion over time, and inform strategic decisions. By leveraging insights from comments, companies can enhance user experiences, address concerns, and refine their offerings to better meet customer needs.
