👉 Click studies, also known as click fraud or link click analysis, involve monitoring and analyzing the number of clicks on specific links, advertisements, or web pages to understand their performance and detect potential fraudulent activities. Researchers use tools to track these clicks across various platforms, such as search engines, social media, and websites, to identify patterns and anomalies. This data helps in assessing the effectiveness of marketing campaigns, optimizing ad spend, and improving user experience by removing or adjusting underperforming links. Click studies are crucial for maintaining the integrity of digital advertising and ensuring that resources are allocated efficiently.
