👉 Buzz research is a qualitative method used to explore and understand the attitudes, beliefs, and opinions of a specific group or audience about a particular topic, product, or issue. Unlike surveys, which rely on structured questions, buzz research involves in-depth interviews with a small, diverse sample of individuals who are considered opinion leaders or influencers within the target group. These researchers engage in open-ended discussions to uncover the underlying motivations, values, and emotions driving public perception. The insights gained from buzz research are often rapid and flexible, allowing researchers to adapt their questions based on emerging themes and provide a nuanced understanding of the social dynamics at play. This method is particularly valuable for identifying trends, gauging public sentiment, and informing strategic decisions in marketing, politics, and social movements.
