👉 Buyer fumes refer to the frustration, disappointment, and skepticism that often build up among potential customers when their expectations are not met. This phenomenon occurs when buyers feel misled, overpromised, or when the product or service fails to deliver as advertised, leading to a sense of mistrust and dissatisfaction. These feelings can stem from unrealistic marketing claims, poor quality, or unmet promises, causing buyers to question the brand's integrity and potentially lose interest in future purchases.