👉 The Buyer IQ (B-Io) is a metric used to assess a buyer's decision-making capabilities and financial literacy, helping businesses understand how well their prospects can evaluate offers, manage budgets, and make informed purchasing decisions. It evaluates factors such as budgeting skills, understanding of financial terms, ability to compare prices, and overall confidence in negotiating deals. A higher Buyer IQ indicates a buyer who is more likely to make thoughtful, cost-effective choices, reducing the risk of overspending or making poor investments.
