👉 Booking research involves systematically gathering and analyzing data to understand travelers' preferences, behaviors, and decision-making processes when planning and making travel arrangements. This research typically includes surveys, interviews, focus groups, and analysis of existing travel data to identify trends, customer needs, and market opportunities. The goal is to inform hotels, airlines, and other travel service providers about what customers value most in their booking experiences, such as location, amenities, pricing, and customer service, ultimately helping businesses to tailor their offerings and improve customer satisfaction and loyalty.
