👉 BMW Computing, formerly known as BMWi (BMW Information Technology), is the company's dedicated IT division responsible for developing, implementing, and maintaining the digital infrastructure that underpins BMW's vehicles, services, and customer experiences. It integrates advanced technologies like artificial intelligence, cloud computing, cybersecurity, and data analytics to enhance vehicle performance, safety, and connectivity. BMW Computing oversees the development of in-car infotainment systems, driver assistance technologies, and over-the-air software updates, ensuring seamless connectivity between vehicles and the cloud. It also focuses on cybersecurity to protect against potential threats, ensuring the safety and privacy of BMW's connected ecosystems. Additionally, it collaborates with BMW's design and engineering teams to create intuitive user interfaces and user-centric digital solutions, contributing to the overall brand experience.
