👉 Bid engineering is a strategic process used in the context of online advertising, particularly in platforms like Google AdWords, to optimize and influence the bids that advertisers submit for their ad placements. It involves analyzing and adjusting various bid factors, such as the advertiser's budget, competition level, ad relevance, and historical performance data, to maximize the return on investment (ROI). By understanding these elements, bid engineers can craft bids that not only meet or exceed the advertiser's goals but also ensure efficient use of advertising spend. This process often includes setting bid caps, creating bid strategies (like manual or automated bidding), and continuously monitoring and refining bid adjustments based on real-time data to achieve optimal ad performance.
