👉 BBW (Brain-Based Workforce) computing is an approach that leverages insights from neuroscience and cognitive psychology to design computing systems that better align with the human brain's natural processes and limitations. It emphasizes creating user interfaces, workflows, and technologies that are intuitive, efficient, and supportive of human cognitive functions such as attention, memory, and decision-making. By understanding how the brain processes information, designers can create systems that reduce cognitive load, minimize errors, and enhance user productivity. This includes optimizing visual design, simplifying complex tasks, and incorporating adaptive interfaces that adjust to individual user needs and cognitive states. Ultimately, BBW computing aims to create a seamless interaction between humans and technology, making digital tools more accessible, effective, and aligned with human capabilities.