👉 Banner engineering is the specialized field focused on designing, developing, and optimizing digital banner advertisements to maximize their effectiveness in online marketing campaigns. It involves a multifaceted approach, encompassing the strategic placement of banners on websites, social media platforms, and mobile apps to capture user attention and drive desired actions. Key aspects include understanding user behavior, leveraging data analytics for audience targeting, crafting compelling visual and textual content, ensuring optimal load times and compatibility across devices, and continuously testing and refining banner designs to improve engagement metrics such as click-through rates and conversion rates. Effective banner engineering aims to create seamless user experiences that align with brand objectives while respecting user preferences and privacy regulations.