👉 The Attitude Project is a research initiative that explores the complex and often hidden dimensions of human attitudes, focusing on how these attitudes influence behavior and social interactions. It delves into the underlying beliefs, values, and emotions that shape individuals' perceptions and reactions to various stimuli, including people, objects, and situations. By examining attitudes through a multidisciplinary lens that includes psychology, sociology, and communication studies, the project aims to provide deeper insights into why people hold certain beliefs and how these attitudes can be changed or leveraged to promote positive social change.