👉 Attitude math is a psychological concept that describes how people's attitudes toward objects, people, or situations are often represented as numerical values, typically on a scale from -1 (extremely negative) to +1 (extremely positive). This numerical representation allows for the quantification and comparison of attitudes, making it easier to analyze and predict behavior. For instance, a person's attitude toward a product might be measured as -0.7, indicating a moderately negative sentiment. Attitude math is widely used in marketing, psychology, and social sciences to understand and influence attitudes through various interventions, such as persuasive messaging or attitude change programs. By assigning numerical values to subjective feelings, researchers and practitioners can apply mathematical techniques to study and manipulate attitudes effectively.