👉 Attitude engineering is a strategic approach used in fields like marketing, public relations, and organizational behavior to shape and influence the attitudes, beliefs, and perceptions of individuals or groups towards a product, service, brand, or organization. It involves carefully crafting and disseminating messages, experiences, and interactions to foster positive attitudes and mitigate negative ones. This can be achieved through various tactics such as storytelling, emotional appeals, social proof, and consistent branding, all aimed at creating a favorable and lasting impression that encourages desired behaviors and loyalty. By understanding and influencing attitudes, attitude engineering seeks to build stronger connections, drive engagement, and ultimately achieve business objectives.
