👉 The Am Project, or the Art and Media Project, is an initiative that brings together artists, technologists, and media experts to explore the intersection of art, technology, and society. Founded by artist and technologist William Kentridge, the project aims to push the boundaries of creative expression by integrating digital tools and innovative techniques into traditional art forms. It fosters collaboration across disciplines, encouraging participants to experiment with new media such as digital animation, virtual reality, and interactive installations. Through workshops, exhibitions, and public programs, the Am Project seeks to democratize access to cutting-edge art technologies and inspire a new generation of creators to rethink the role of technology in artistic practice.