👉 Affiliate research involves systematically gathering and analyzing data to evaluate the performance of affiliate marketing programs, identifying effective strategies, and optimizing returns for both affiliates and publishers. This process includes tracking metrics such as click-through rates, conversion rates, earnings per click (EPC), and return on investment (ROI) to understand which products or services are most profitable and which marketing channels yield the best results. By leveraging tools like Google Analytics, affiliate networks, and data analytics software, researchers can uncover insights that help affiliates make informed decisions, improve their strategies, and maximize their earnings while ensuring transparency and compliance with platform guidelines.