👉 The Advertisers Project is an initiative by the Interactive Advertising Bureau (IAB) aimed at fostering a more transparent, ethical, and effective digital advertising ecosystem. It focuses on developing and promoting standards and best practices to enhance consumer trust, improve ad relevance, and ensure fair compensation for publishers. By bringing together industry leaders, advertisers, and technology providers, the project addresses key challenges such as ad fraud, data privacy, and transparency in ad targeting. Through workshops, research, and collaborative efforts, the Advertisers Project seeks to create a more sustainable and consumer-centric digital advertising landscape.
