👉 Adoption research is a systematic study aimed at understanding the processes, factors, and outcomes associated with the uptake of new products, technologies, or behaviors by individuals or groups. It explores why certain innovations are adopted while others are not, identifying key influences such as perceived usefulness, ease of use, social norms, and personal attitudes. Researchers use various methodologies, including surveys, interviews, and observational studies, to gather data on adoption patterns across different contexts. This research is crucial for businesses and policymakers to develop effective strategies that enhance adoption rates, tailor interventions, and ultimately drive innovation and market success.
