👉 Ad knowledge refers to the understanding and awareness of advertising techniques, strategies, and principles that influence consumer behavior. It encompasses recognizing how ads are crafted to capture attention, build brand awareness, and drive purchasing decisions through various media channels like television, social media, and print. This knowledge includes understanding different ad formats, such as sponsorships, product placements, and native advertising, as well as the psychological tactics used to persuade audiences, like emotional appeals and social proof. Ad knowledge is valuable for consumers to critically evaluate ads, for marketers to create effective campaigns, and for businesses to navigate the complex landscape of modern marketing.
