👉 Account engineering is a strategic process within sales and customer success that focuses on building, nurturing, and maintaining long-term relationships with key customers to maximize their value and loyalty. It involves understanding each customer's unique needs, challenges, and goals to tailor solutions that deliver measurable benefits. Account engineers act as liaisons between the customer and internal teams, facilitating communication, resolving issues, and providing proactive support to ensure customer satisfaction and retention. By aligning sales, marketing, and customer success efforts, account engineering helps organizations achieve higher revenue growth, improved customer lifetime value, and a competitive edge in the market.
