👉 The ACC (Alternative Cognition) experiments, conducted by psychologist Elizabeth Loftus, explored the malleability of human memory and the influence of post-event information on recall. In one notable study, participants were shown a video of a car accident but were then asked leading questions about the event, such as "How fast were the cars going when they hit each other?" or "Did you see a blue truck?" Loftus found that these suggestive questions could significantly alter participants' memories, leading them to recall details that never actually occurred, such as higher speeds or seeing different objects. This demonstrated that memory is not a fixed record but can be easily influenced by external cues and suggestions, highlighting the fallibility of eyewitness testimony and the importance of careful questioning in legal and investigative contexts.
