👉 Visuals refers to visual elements or aspects of a design, such as colors, shapes, patterns, textures, and motion, that contribute to the overall aesthetic appeal and effectiveness of a visual communication. These can be used to convey messages, evoke emotions, communicate information, or stimulate interest in a product, service, event, or brand. Visuals are important for all types of design, from graphic design to advertising, branding, and marketing materials, as they help to create a cohesive and engaging experience