👉 Valorisation is a process or method used to increase the value of an asset, product, or service in order to make it more attractive for potential buyers. This can be achieved through various means such as marketing, advertising, distribution channels, and other financial investments. By valuing an asset or service at a higher price than its fair market value, companies aim to increase their profitability and attract customers who are willing to pay more for the product or service they receive.
