👉 Upshifting is a technique used in digital marketing to increase website traffic by optimizing content for search engines. It involves creating high-quality, relevant, and keyword-rich content that can be easily shared on social media platforms like Facebook, Twitter, LinkedIn, and Instagram, as well as other online communities. The goal of upshifting is to make your website more discoverable through organic search results, which means that the users who view your content will find it easier to click on it and read more about
