👉 Underselling is a marketing strategy where a company or individual sells more products or services than they actually offer, in an effort to boost sales and increase revenue. This practice can be unethical if done without proper planning and consideration for customer needs and satisfaction. Underselling often results from a lack of knowledge or understanding of the market or customer's needs, as well as poor marketing or advertising strategies that mislead potential customers into believing they are getting more value than what is actually available. It may also