👉 In the context of business and marketing, a sponsorship refers to the financial support or recognition given by an organization to individuals or groups in exchange for their participation in a product or service. This can include advertising space on their behalf, exclusive access to events, or other forms of recognition. Sponsors are often involved in promotional activities, such as sponsoring a charity event or promoting a new product, and they may be required to contribute a certain amount of money or resources to the sponsor's efforts. The