👉 In the context of economics and business, "productivity" refers to the efficiency with which a production process can produce goods or services. It is the ability of a company's output to meet its intended needs at a given cost. Productivity primarily involves two main aspects: output (the quantity of goods produced) and quality (the level of service provided). In other words, it measures how well a business is able to allocate resources efficiently towards meeting customer expectations. For example, if a company