👉 "Premarketing" is a marketing concept that refers to the period before any product or service is released, typically during the initial stages of development or manufacturing. During this stage, companies may focus on creating an awareness campaign to gather feedback and gather information about their target audience's needs and preferences. Premarketing can be divided into two main phases: planning and execution. In the planning phase, companies create a marketing strategy that outlines what they want to achieve through premarketing activities, such as testing new products
