👉 In marketing, "preconveyal" refers to the initial stage of a customer's decision-making process. This phase occurs before any action is taken by the customer, such as purchasing or making a purchase. In other words, it is the point where the customer has not yet made a purchase but has already formed an opinion about the product or service they are interested in. This preconveyal stage can be influenced by various factors, including perceived value, ease of use, and availability.