👉 The term "outmerchant" is a term used in the context of online marketplaces. It refers to an individual or group that sells goods and services on those platforms, typically through a website or mobile app. Outmenders are often referred to as sellers who sell directly to consumers, rather than through intermediaries like wholesalers or retailers. In addition to selling their own products directly, outmenders may also participate in the online marketplaces by promoting other sellers' products and services on their platforms.
