👉 "Outbuy" is a concept in retail marketing that refers to a situation where a retailer's inventory of goods exceeds its available stock, resulting in excess stock on hand. This surplus of stock can lead to higher prices for customers because retailers have to pay additional expenses to stock and ship the excess inventory. The term "outbuy" was first coined by the American retailer Wal-Mart (now part of Walmart Inc.) in the 1970s when it faced a situation where it had to
