👉 Merchantship, also known as direct marketing or direct sales, is a form of business-to-business (B2B) marketing where companies directly sell their products and services to customers through physical stores, websites, or other channels. This type of marketing strategy involves direct interaction between buyers and sellers, allowing for more personal and tailored customer service. In merchantship, the focus is on building relationships with potential customers by providing them with a complete product or service that they can use in their own business operations.