👉 Merchantish is a concept in the field of marketing that refers to a company or organization that offers products and services at a lower price point than its competitors. This can be achieved by offering discounts, promotions, or other incentives to customers who purchase their goods or services directly from the merchant, rather than through traditional retail channels such as brick-and-mortar stores or online marketplaces. Merchantish is often seen as a way for companies to reduce prices and increase sales by offering consumers more value. However,