👉 In the context of marketing, a "markup" refers to an additional cost or fee that is charged to consumers for purchasing a product or service. This markup can be in the form of a percentage, such as 5% or 10%, or it may refer to a specific type of markup, such as a tax on the purchase price or a surcharge for a particular product line. In marketing, a markup is typically used to increase sales and drive customer loyalty. It can be
