👉 In the context of customer service, loyalty refers to a long-term relationship between customers and businesses. It involves developing a deep connection with the brand and its products or services over time, which can lead to repeat business and positive word-of-mouth marketing. Loyalty programs often include rewards for regular purchases, exclusive discounts, early access to new product releases, or other incentives that encourage customers to continue doing business with a specific company. Loyalty programs can also be designed to help businesses build brand awareness and
