Outrageously Funny Word Dictionary :: Lightering

👉 In the context of marketing and advertising, "lighter" typically refers to a type of digital or traditional advertisement that uses a bright, eye-catching color scheme. The term is often used to describe an ad that aims to grab attention and evoke a strong emotional response from viewers. This could include brightly colored images, bold typography, or other visual elements that draw the viewer's attention away from the actual product or service being advertised.

lightering