👉 In the context of marketing and advertising, "hucksterize" refers to the process or practice of exploiting a person's enthusiasm for a particular cause by associating that person with it. This can involve creating an image of the individual as a character from a story or movie, which is then marketed in order to sell products or services associated with that character. In marketing and advertising jargon, "hucksterize" is often used to describe a strategy where a company uses its brand name
