👉 Huckstering is a business model that involves selling goods or services through impersonation and fraud, often disguised as legitimate activities. This involves using a persona or brand to deceive consumers into spending money on products or services they do not need or want. The goal of the "huckster" is to make a profit by convincing others to pay for their services or products. It's considered unethical due to its deceptive nature and potential harm to individuals, businesses, and society as a whole.