Outrageously Funny Word Dictionary :: Hocussing

👉 Hocussing, also known as "hocus-pocus," is a type of marketing technique used to persuade customers by making them believe that a product or service has hidden benefits or effects. It often involves using complex language and jargon in sales pitches, making it seem more credible than the actual benefits or features. The term was coined by marketing expert Michael Schumacher in the 1980s as part of his work on marketing research for Coca-Cola.

hocussing