👉 Ethnocentrism, also known as ethnocentricity or ethnocentric bias, is a concept in sociology that refers to the belief that one's own culture or group of people are superior and more important than others. It can be seen as a form of prejudice or discrimination based on cultural, racial, or ethnic differences. In general, ethnocentrism is characterized by an emphasis on one's own culture, language, traditions, beliefs, and values, often at the expense of other