👉 In the context of marketing and consumer behavior, "consumership" refers to a broad range of activities or behaviors that occur when individuals or groups engage with products or services. This could include buying, using, analyzing, rating, recommending, sharing, and adopting new technologies. Consumership can be divided into two main categories: 1.

Direct Consumption

: This includes the direct interaction between an individual or a group of people who are actively engaged in consuming the product or service. Examples might include

consumership