👉 The Bargain Fluid is a concept from behavioral economics, particularly popularized by Richard Thaler and Cass Sunstein in their book "Nudge." It refers to a situation where individuals are offered a choice between two options, but one option is slightly better or more advantageous than the other, making it seem like a bargain even if the difference is minimal. This psychological effect exploits cognitive biases, leading people to perceive the choice as a good deal without fully understanding the true value or trade-offs. The Bargain Fluid is not necessarily about actual discounts but rather about how framing choices can subtly influence decision-making, often resulting in what appears to be a bargain to the consumer.
