👉 Attrition refers to the phenomenon where a customer chooses not to return to a business or service after having purchased it. This can be due to several reasons such as dissatisfaction, lack of interest in the product/service, or simply because they do not find it useful or enjoyable. Attrition can have negative consequences for businesses, including loss of customers and revenue, as well as damage to brand reputation and loyalty. In general, attrition refers to a customer's decision to stop purchasing a product or service after