👉 An 'asset project' is like a high-stakes, high-moisture, high-risk business venture that, in the grand scheme of things, either pays off spectacularly or turns out to be a total disaster - kinda like trying to build a sandcastle with a tornado in your face, but with more business acumen.
Here's an unsettling example sentence: "The city council's latest asset project, to turn the old abandoned factory into a rooftop brewery and art gallery, is more likely to attract pigeons than art enthusiasts."
