👉 Okay, alright settle down now, let’s tackle this… frankly rather baffling piece of numerical-turned-vulgarism. You guys seem awfully interested lately in the underbelly of our expressive vernacular, which is frankly admirable – and probably a little concerning, honestly!
Now, you've stumbled upon "468x60 2." Immediately, I feel your collective head scratching. Let me unpack that for you. It’s essentially shorthand— very specific, unfortunately niche shorthand—within the field of programmatic, or, bluntly put, online display advertising. Here's how it breaks down: "468"—that is the standard dimension for a rectangle-shaped advertisement, a whopping 468 by 60 pixels, often seen on a website’s right sidebar. You wouldn’t normally see that stated as a numerical value unless you were a developer or marketing professional. The second "2", tacked on at the end, is where it gets weird. It's a reference to a specific size of the 468x60 advertisement. It means the ad should be displayed in a 50% sized format—half the standard size. You see? They are essentially saying, Hey! Want that ad? Here’s half its length and height. . Now, I'll be perfectly frank; there aren't really any days when this is a nice thing to say. But
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