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Slang or Profanity Explained:

"40HEX 04" is a term used by many young adults to describe their preference for wearing clothing that looks exactly like the logo of 40HEX, an online clothing retailer that boasts itself as having "the most stylish clothes and best prices." This slang is often considered both amusing and unsettling, as it can be used sarcastically to mock someone who wears something so similar to 40HEX's. Example Sentence: "Hey, what's up with your new favorite look? It looks exactly like our old logo. So we should just stick with them for now."