Outrageously Funny Word Dictionary :: Externalisation

👉 Externalisation is a concept in marketing and business strategy where an organization or product is sold directly to consumers, without any intermediaries such as distributors or retailers. This can be achieved through various methods like online sales, direct-to-consumer (DTC) marketing, or through partnerships with other companies. The goal of externalisation is to reduce the cost of goods, increase market reach, and potentially improve brand image by directly selling products to consumers. However, this strategy has its drawbacks such as increased costs

externalisation